Outside Sales Manager- California


Website Oregon Wire, a Madison Steel company

Proven Steel Wire Supplier for multiple different industries

We are searching for an Outside Sales Manager to grow and promote high quality steel trellis system sales in the State of California as well as the Western US. The Sales Manager will need to be proficient in the commercial growing process for Orchards, Vineyards, and Tree fruit. In particular the trellis systems themselves. Additional farming experience and expertise is useful.

Essential Duties & Responsibilities:

•  Total Revenue Targets
•  Revenue Growth
•  Number of End Market Growth Initiatives
•  Pricing Targets

Sales and Strategy:

•  Deliver against the 5-year strategic plan by developing growth target initiatives for key accounts, engaging with your end market industry segment, generating annual market forecasting, and working closely with managers to develop and feed the innovation funnel
•  Research organizations and individuals to find new opportunities, and contact potential clients to establish rapport and arrange meetings
•  Negotiate new contracts with clients
•  Participate in relevant professional organizations, associations, trade shows, and conventions to further the Oregon Wire brand
•  Stay current on competitive product offerings, pricing, and market segment strategies and develop strategies to keep Oregon Wire and its client base competitive in the commercial growing market segments
•  Determine economic value proposition of Oregon Wire products and effectively communicate the value prop to solve customer pain points to get the maximum value for the product
•  Communicate the economic value proposition of the accounts to managers with the goal of aligning resources to ensure prioritization by customer account
•  Ability to speak with customers with technical proficiency on products, processes, and equipment (e.g., why lifecycles will perform better and how the equipment works, general knowledge on farmer preferred)
•  Maintain strong relationships with “A” accounts by understanding pain points and providing solutions, visiting customers to address technical solutions, and facilitating pricing contract negotiations
•  Work with Managers to help direct broad end market pricing and product placement strategies to reach annual growth targets
•  Work with Managers to support local budget initiatives for your end market, and coordinate customer location visits to develop key target initiatives
•  Spend approximately 50% of time communicating with internal stakeholders, such as but not limited to, End Market Leaders, Sales Management, Engineering and Product Management, Planning, Customer Care and Marketing Team
•  Spend approximately 50% of time communicating with external stakeholders, such as customers and prospects

Key Skills Required:

-Account Management
-Business Development
-Customer Insights
-New Business Development
-Solution Selling / Value Proposition
-Business Acumen


Oregon Wire is a Madison Steel Company based in Portland, Oregon. We have a rich history with local Oregon roots and have been selling wire products for over 46 years. After joining the Madison Steel family, we now have the wire industry’s most diverse product lines including lawn and garden, commercial growing, industrial wire products, and custom fabrication. Our focus is quality manufacturing, sourcing excellence, and customer service to ensure we make wire work for you.

What we offer:

Competitive Salary plus commission/bonus structure

Corporate Field Card and Company Vehicle Allowance

Full Health Benefits/Dental/Vision

401K participation and sharing after vested

Exciting opportunity with growing company/room for promotional growth

This company offers fair and equal employment opportunities for everyone regardless of race, color, creed, religion, sex, age, national origin, ancestry, citizenship, sexual orientation, marital status, disability, veteran status, or any other basis protected by local, state, or federal law. We recruit, process, and assign all applicants on the basis of their qualifications for the particular job, and we do so without regard to any factor unrelated to their ability to fulfill job requirements.

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PDF only. Overrides Online Resume if you use it. Will fail if file size exceeds 250k. The screen will hang for awhile, then refresh as if you did not apply. You will then need to try again.